Frequently-Asked Questions


Frequently-Asked Questions

  • FAQ #1
Their first project was a community-based “alternate-reality game” to increase community engagement and motivation in the area of energy efficiency.


Are you interested a model for future living that provides inspiring green design learning opportunities for teenagers?


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Is your company currently using e-learning to strategic advantage? In the new economy, every strategic advantage is important; competition for employees, customers, and any number of resources is serious business. BrainShift provides its customers with “collateral” to identify themselves as cutting edge, in touch with what matters and interested in the welfare of their audience. Dilemma-Based Learning delivers a stronger, more positive impression than traditional Web-based promotion–at a lower cost. The more time a user is engaged in a customer-branded dilemma, the more comfortable he or she will be with the
company’s message.

Is your company’s e-learning habit-forming? Learning can be highly motivating, even habit-forming, when it addresses a learner’s intrinsic and extrinsic motivations. BrainShift increases extrinsic motivation using games that are competitive, prizes that are linked to performance, and stories that are entertaining. Intrinsic motivation is high thanks to content that is driven by users and dilemmas that are relevant to their lives and work. This combination of strategies enhances and reinforces the learning experience.

What is your organization doing about tacit knowledge? Tacit knowledge is knowledge that exists in people’s heads– experiential, instinctive, and undocumented. It represents the most strategically valuable knowledge available to organizations–up to 70 percent of the total. BrainShift Think Tanks give employees and customers a currency for tacit knowledge-sharing, a way to externalize know-how, ideals, and values in highly visual and interactive games.

What kind of glue do you use in your online communities? Online communities are more likely to thrive when users actively contribute to content-—especially when there is “glue” that keeps its members together. BrainShift helps it customers seed and grow communities using a “super-glue”, that is, through use of high- leverage and culturally-relevant dilemmas that better engage users in the learning and communication process.

What images do you create for your users? People learn more quickly and remember longer when information is conveyed in stories, especially stories that contain images. BrainShift engages users with real-life stories and interactive games. Unlike games for entertainment, BrainShift content is grounded in reality, systems thinking methodology, and investigation-based learning. Such learning delivery, although solidly grounded in educational research, is still not being practiced effectively in web-based training.

Are you in touch with your [customers’/employees’] deepest thoughts? Screen names allow users to remain anonymous and be judged for their thoughts rather than age, title, or skin color–a distinct advantage in peer-to-peer exchanges. BrainShift provides employees and consumers a safe environment to share perceptions around high stakes dilemmas. Customer benefits include an online project reporting area that gains them entry to an anonymous back- room conversation with their workers and customers—-a conversation about how the world works and what tips them emotionally.

Do your [employees/customers] get the big picture? Innovation happens when committed people who are at the heart of the value-generating take on leadership roles. Leaders do better when they understand how distant events are related, the relative importance of competing priorities, and the long-term consequences of their actions. Dilemma-Based Learning is capable of broadening a potential leader’s vision, identifying unproductive thinking and suggesting productive alternatives that can alter perspectives and get an individual or organization to its goals more quickly and at less cost. Unlike traditional training resources, knowledge doesn’t get used up. The more it is shared, the more it grows.