Our Approach

At BrainShift, we see great potential in educating consumers of energy to accelerate the adoption of energy efficiency approaches and technologies and equal potential to achieve large-scale savings as a result. Moreover, we believe that our future generation of leaders needs to learn how to lead the energy debate toward secure and safe practices. To this end, we have researched and developed a proprietary green skills leadership model that we intend to offer at no cost to schools and youth organizations. Our model is based on well-known principles of behavior change such as social norms and intrinsic rewards, principles that we believe have the potential to dramatically improve the impact of any outreach program. Components of our green skills leadership model include:

  • Peer-to-peer learning that includes 2/3 field experience and 1/3 class work.
  • Mentoring from professionals in the for-profit and non-profit sectors.
  • Performance-based skills assessment allowing students and administrators to track achievement.
  • A game-based learning framework that makes learning fun and increases learning retention.


There is a whole new world to be explored. Get involved and explore it!